Publishers and Media Owners
Xsights’ platform allows publishers to add interactivity to static media using the mobile handset. No barcode is needed, nor does it necessitate downloading and installing a mobile application (unless for the BlackBerry and iPhone market). Whether it’s it is a wall poster enabling consumers to watch the movie trailer, or a magazine letting the reader to book show tickets or even a map becoming interactive and acquainting a tourist with his surroundings, publishers can seamlessly integrate Xsights' revolutionary technology into their existing work flow.
Publishers can use Xsights’ solution to add another level to their static printed media by harnessing the richness of multimedia content and thus enabling interactivity and a better on-the-go user experience.
These capabilities will rejuvenate print media by taking the static and making it interactive. Additionally, it will enable publishers to offer advertisers an exciting premium-priced interactive advertising format generating substantial incremental advertising revenues. This will help publishers limit churn rate, attract and capture the younger audience.
How do I do it?
If you are a publisher interested in integrating Xsights' revolutionary capabilities into your current product, just consider Xsights as another version of online editing. The process is the same as coupling an article with an URL address of the web content you wish to share. Mark the sentence, picture or word you wish to link and choose the interactive content you wish to connect it with (be it a video clip, music, slide show, coupon etc'). Once the two parts are defined, Xsights will provide the matching service between the item & the relevant multi-media content. All Xsights needs is the final PDF or JPEG of the page you want to activate.
Your reader/customer will aim his camera phone at the marked item and will receive the multimedia content previously defined by you. It is that simple!
How much will it cost me?
Xsights' fee is based on the number of links activated.
As for consumers using the Xsights' application – the service cost is part of the general data package he/she is committed to. If the consumers wish to use their 3G phone without downloading an app, then their cost will be according to their pricing contract with the mobile operator for a video-call. In some countries it is priced just like a regular voice call, and in some countries it costs a bit more.
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